Last Call: How to Sell Holiday Retail

Is your salon all stocked on holiday retail but lacking in the ideas department on how to sell it? The good news is that you’ve decided to participate in the holidays, which is better than doing nothing at all. If you’re doing nothing, you’re missing out on a lot of opportunities.

Let’s face it, not everyone is going buy from you, but don’t cut out that percentage of people that will purchase last minute during their holiday shopping scramble! We’re offering a few tips on how to sell and position holiday retail items in the salon.

The Basics

Everyone has their holiday retail displays out now, but that doesn’t mean every holiday kit should be on the floor, though. Make an attractive display with one set and keep the extras in back, just to reduce clutter.

If you’re not already promoting your holiday retail sets through email blasts and social media marketing, the best time to start is now. If the holidays come and go and you haven’t sold everything, you can always repurpose your holiday gift sets in a New Year’s Special promotion or unpack your kits and sell the items individually.

Here’s more on how to sell some of our favorite kits from the December Buying Guide.

Style Edit Holiday Essential Gift Sets

Who wouldn’t want to touch up their color during the holidays? Pictures abound this time of year and it’s nice to have that extra coverage in the form of this product. Make sure to have testers of this product (in Black/Dark Brown and Medium/Light Brown), as it produces instant results and, when it comes to hair, seeing is believing!

Moroccanoil Hair and Body Mini Packs

This kit is begging to be used as a stocking stuffer. Advertise through email and social media that you have the perfect stocking stuffers, and make sure this is prominent as Moroccanoil is always a surefire hit.

Loma Violet Collection Retail Duos

Everyone’s getting their hair done during the holidays. Use this purple shampoo at the backbar and advise your blonde clients to purchase in order to keep up their toned locks throughout winter!

Upselling your clients with holiday retail kits is a great way to increase your revenue during the holidays. Take advantage of all our holiday promotions at Salon Services and log in to start shopping.